This module equips you with the business acumen necessary for success in the fashion industry. Areas covered include:

• Business Planning: Learn how to create a comprehensive business plan outlining your goals, target market, and growth strategies.
• Branding: Understand the importance of building a strong brand identity, from logo design to customer engagement.
• Marketing Strategies: Explore both traditional and digital marketing techniques, including social media, to attract and retain customers.
• Pricing and Profitability: Learn to set competitive yet profitable prices for your designs, accounting for material costs and labour.
• Customer Relations: Develop interpersonal skills to manage client interactions, handle feedback, and ensure customer satisfaction.